Fausto Coppi, Jacques Anquetil, Eddy Merckx, Dave Stoller from the Academy Award-winning movie “Breaking Away” and now you. Welcome to the Masi family, where nearly 70 years of old world Italian bicycle building heritage is melded with new world technology to make a bike unsurpassed in pedigree and performance.
To know a Masi bicycle is to know the man behind the name, Faliero Masi. After years as a professional racer, Masi gained an intimate understanding of how a properly crafted racing bike should be built, and by the 1950s, Cicli Masi had quickly become one of the most sought after custom Italian bicycle brands inthe world.
Nicknamed “The Tailor” for his remarkable ability to custom fit any size and type of rider, Faliero created his works of art beneath the Vigorelli Velodrome in Milan for the biggest names in professional cycling. Although some riders like Merckx, Coppi and Anquetil had contractual obligations to other brands, they still raced a disguised Masi in all the classics.
But what permanently sealed the mystique of Masi was the 1979 Academy Award-winning cycling movie “Breaking Away”. Like James Bond in his clever Aston Martin or the Lone Ranger with his horse Silver, Dave Stoller aboard his red-orange 1978 Gran Criterium became an instant Hollywood legend, especially when he drafted behind a big rig at 60 miles-per-hour in his small chainring!
Today, Masi looks towards the future without ever forgetting our storied heritage, for it is an elemental part of our existence. From the classic Gran Criterium made with Reynolds 525 steel to the cutting-edge ultra-high modulus carbon fiber Evoluzione featuring Total Overdrive System technology, Masi uses a variety of materials, geometries and innovations to deliver exactly what “The Tailor” always aspired to –building the perfect ride.